~The short answer: Absolutely.

Gone are the days when the first stop on the home search was a drive-by.  In today’s market, the average buyer begins their search on the internet, and contacting an agent or taking the time to view the exterior of a property comes second and third.  As a result, the first impression most buyers have of a home is from the photos that accompany the listing in online real estate searches.  If your listing photos don’t measure up, buyers will simply move on to the next listing.

In order to make your home’s listing photos count, it is important to invest in good quality equipment, and to take the time to think through the highlights of your home.  The only type of pictures you should use for your listing are high resolution, properly lit photos.  Using a smartphone may be tempting, but a good camera can make all the difference.  Many home sellers use experienced photographers when creating their listings, so that is also something to consider.  Looking through nearby home listings will give you a good idea about the caliber of photos required.

While a high quality photograph is an essential step towards creating a lasting impression, not even the best camera equipment can make an unattractive room appealing.  You may have never imagined your home in a lifestyle magazine, but now is the time to awaken your inner stylist.  Both you and your agent should spend as much time and preparation on your home’s photo shoot as on preparing for an open house.  Some quick tips for a successful photo shoot are the following:
Schedule the shoot for when your home has the best natural light.
Clean your spaces before the shoot. 
Try to declutter your home as thoroughly as possible.  Your collection of vintage figurines may be appealing to you and your family, but clearing them out of the shot may make your home more attractive to a broader audience.

Consider your home a product, and your listing photos the catalogue shots.  Try to capture your rooms at their best, your time and effort will make all the difference!